15 January 2026 · 6 min

The Perth Tax

On building software from the most isolated city on earth.

Perth is 2,700km from Sydney. If you're doing business in Australia, that's roughly equivalent to doing it from a different country.

The Perth Tax is real — slower internet historically, harder to get to events, further from the decision-makers. But in 2026, it matters a lot less than it used to.